Let's Bold, never regular
Simple marketing that works, since 3000 BC to AI (only for good terrestrials)!

Latest

02
Jun

If you are offering discounts to retain your customers, think again.

Real loyalty comes from real value.
3 min read
02
Jun

The H2O Branding Formula (2)

The branding method shaped by my 17 years on the marketing battlefield, part 2
3 min read
01
May

The H2O Branding Formula (1)

The branding method shaped by my 17 years on the marketing battlefield.
6 min read
05
Apr

The Pizza Trap: Why Most Good Businesses Struggle to Grow

How to move from Optimizing to Growing a business (for good terrestrial only)
4 min read